Súper Tazón AD
ESPN DEPORTES
To drive tune-in among Latino Millennials to the Spanish Broadcast of Super Bowl LIII on ESPN Deportes we needed to create a reason beyond language: a first-of-its-kind ad moment. We gave a Latino fan and small business owner a commercial for the big game.
Awards won
· 2019 Silver Clio Sports / Integrated Campaign
· 2019 Silver Clio Sports / Public Relations
Teaser
Commercial