Flow Original
Foot Locker

- CREATIVE STRATEGY
- PLATFORM DEVELOPMENT
- TALENT CURATION
- PRODUCTIOON
- CONTENT CURATION

Today, Latinx artists are at the forefront of arts and culture all around the world. But the truth is, they've always been style creators and vibe originators. When hip hop was born, Latines in the Bronx were rocking fat laces. They took Reggaeton from the marquesinas to global arenas. Celebrating Latinx Heritage Month, Flow Original is Footlocker's first class of Latine sneakerheads and creators that are using their unique voice to curate style, stand up for representation and shape the future of fashion. Working with award-winning animation studio Blink My Brain allowed us to explore an aesthetic that captured the diversity and eclectic style of our creators.